Fun Inc. Why Games Are the 21st Century´s Most Serious Business

The sale of games is increasing by 20% a year but, outside the gaming press, few people are really talking about them. Tom Chatfield’s book about the gaming industry is therefore to be welcomed. It is cool-headed on issues that can frequently be the subject of overblown hysteria.
a thought-provoking read for those already won over to the delights of computer games, and an even more important introduction to them for those who remain sceptical.

http://www.guardian.co.uk/books/2010/jan/17/fun-inc-games-tom-chatfield

http://www.amazon.co.uk/Fun-Inc-Centurys-serious-business/dp/0753519852