Mo Syed

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Mo Syed is a final year PhD candidate in Social Psychology at the University of Cambridge researching the application of theories of social psychology in the design process of social software. His research has a particular interest in the psychology of motivation, engagement and the emergence of game dynamics within social environments. Mo is also a user experience consultant and has designed experiences for a variety of brands including Mercedes Benz, Vodafone, RBS, Thompson Reuters and Kodak.